Central & Gus
Puck Louy Emperor Penguin Motivational Poster
Puck Louy Emperor Penguin Motivational Poster
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Vacuum-powered tubes, chutes, and slides in varying sizes and colours cover the walls and line the ceiling, dropping down here and there to deliver or receive parts and product. Myriad bells; whistles; chimes; lights, all in pastel hues and perfect pitches, alert the dedicated team to updates and notifications. Order in, order up! The team, of course, is a veritable waddle of Emperor Penguins, all happily marching in time to the rhythm the factory creates. All led by the wonderfully mirthful Puck Louy Emperor Penguin: Head Toymaker.
When their chick was born, his parents say he had such a twinkle in his eye; his playful energy radiated. They named him Puck, after Shakespeare’s mischievous Robin Goodfellow, king of the sprites. Turned out that the older Puck got, the more playful he became, a sort of Benjamin Button of the spirit. And he just loved creating and building things that would allow others to share in this joy. So, he started The Felicity Factory and got right to business...of making toys.
The plant now hums; the enterprise known for creativity and quality. Looking on, one wouldn’t expect a rookery of penguins, with their paddle-like wings, to be well suited to crafting delicate toys or mastering fine detail work, like painting racing stripes on miniature cars or sewing tiny button-eyes on adorably fuzzy teddy bears. Perhaps, but this is completely outweighed by their fastidiousness and love of system. When orders flow in, Gantt charts and dielines cover the station of every single penguin, each with workflow timelines and instructions. But make no mistake, there is a palpable élan-vital, a brio, through the workshop. The presence of system allows tasks to move methodically, so each and every thing is built accurately, with skill and precision, and team members can focus on putting heart and soul inside. This is not mass production, it is community involvement. Puck has created a place where efficiency doesn’t simply create more product, it creates more joy. And he knows there can always be more of that.
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Motivational Poster in protective cello, SHIPS IN MAILING TUBE. Each Motivational Poster is accompanied by a whimsical tale of the animal featured. Entirely collectible, the stories intertwine, creating a much-loved community of characters. We print on a luxurious 318 gsm, 100% cotton paper. Soft and durable, this paper showcases crisp detail and vibrant colour.
We donate a portion of gross sales to animal welfare.
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Frequently Asked Questions
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They are — and that's one of the things that makes Central & Gus so unique. Every character lives in the same universe. They know each other, reference each other, cross paths at the switchboard, in the woods, at the patisserie, on the road. Collecting them is a little like reading a novel one chapter at a time — except each chapter fits on your wall or popped in the post for a stamp to someone you love.
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We spent a long time on this. Every Central & Gus illustration is hand-drawn in pencil — and so we are eternally inspired by the classic #2, enrobed in that particular shade of yellow. For that, we call it Ticonderoga Harvest. Studies on colour and emotion find that people associate this shade with joy — which felt exactly right. It also nods, quietly, to our farm roots, everything that grows out of the land, and also to a less tangible but just as important creative harvest. The envelope is not an afterthought. It is part of the story.
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They are extraordinary gifts — and we say that not as a boast but as something we hear constantly from our retail partners and customers. A Central & Gus card is not a card you send and forget. It is a card the recipient reads, re-reads, frames, or keeps in a drawer to return to. The story on the back transforms it from a greeting into a small, meaningful object. We have heard from one customer who had special date-day trips with his young daughter, each time choosing one special card for her coveted collection. The goldenrod envelope alone tends to stop people in their tracks. Another, a fiance purchased the entire set for his partner, a reminder of a day they spotted them in a shop and giggled while reading the stories aloud. These are not cards. They are moments, saved.
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Wholeheartedly yes — and the characters seem to know instinctively which age they are speaking to. Children are drawn to the illustrations, the names, the animals. Adults read the stories and find themselves unexpectedly moved. We regularly hear from customers who frame them in nurseries and living rooms alike, who give them to grandparents and grandchildren in the same gesture. The world of Central & Gus does not have an age. It has a sensibility — and that sensibility tends to recognise itself across generations.
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Yes — and we love that you asked. We offer curated collections and themed bundles. Our Open Water & Coastal set, our Woodland & Hedgerow set, our Wetland & Waterway, or our Start Your Collection bundle are all wonderful entry points. And for those that just wantall of themat once, The Whole Gang brings every character home together at a saving. Bundles make particularly wonderful gifts — there is something about receiving a community of characters at once that feels genuinely special.
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We do — and this is at the heart of everything we do. A portion of every gross sale goes directly to animal welfare. The characters you collect are not just whimsical illustrations — they are advocates. Every purchase is a small act of care for the natural world and the creatures in it. We are deeply grateful for every order that makes this possible.