Central & Gus
Beau Merci Ram Note Card
Beau Merci Ram Note Card
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Beau Merci Sheep lives all alone in a veritable mansion. The house, which has been in the family for centuries and built to house generations, sits about halfway down an old gravel road to nowhere, providing a bucolic environment both soothing and uplifting. But, boy, is it quiet - especially for a solo status and gregarious personality.
Occasional passing cars draw curiosity and a mad dash to the front window. While, rarer still, the chime of the doorbell sends Beau Merci ricocheting down the hallway, squealing with absolute, unbridled joy and anticipation. Doesn't matter who, doesn't matter why, Beau just loves visitors. In two seconds flat, he'll have them in the living room with party games at the ready and hors d'oeuvres making the rounds.
And when random cars and accidental guests don't find their way to his door, Beau goes to them. He is head of the town's Pep Crew and with a heart the size of Texas, Beau just loves to love. He'll be there for housewarmings, hospital stays, and for those that are just feeling a little lonely or low. Of course, this job comes with some tools of the trade: the best ever fudge-brownie recipe (on loan to him by Albert Finnegan and Eleanor Beauregard Black Bear); a fabulous soundtrack (music either perfectly sets the tone or tweaks the mood); and his beloved heart-shaped headbopper. Perhaps because of his seemingly stoic disposition it, without fail, always gets a grin.
What nobody knows though, is that in the evenings back at home, Beau routinely bakes up a disproportionately large batch of those best-ever brownies, cranks the tunes very nearly up to deafening, and graces the tight curls on the tippity-top of his head with that fabulous sparkle-heart headband. He then dances with fudge-faced abandon into the wee hours absolutely loving - and cherishing - his own company, too.
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Note Card, A6 (4.5” x 6.25”) with envelope in protective cello.
On the reverse of each card is a whimsical tale of the animal featured. Entirely collectible, the stories intertwine, creating a much-loved community of characters.
We print on a luxurious 318 gsm, 100% cotton paper. Soft and durable, this paper showcases crisp detail and vibrant colour. We fell in love with our beautiful goldenrod shade, 90# envelope. According to the ‘World’s Favourite Colour’ study, people associate the feeling of joy with this colour. Also, this is the very shade that enrobes our trusty #2. As all of our images are hand drawn in pencil, we thought it appropriate to give a nod of appreciation.
We donate a portion of gross sales to animal welfare.
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Frequently Asked Questions
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They are — and that's one of the things that makes Central & Gus so unique. Every character lives in the same universe. They know each other, reference each other, cross paths at the switchboard, in the woods, at the patisserie, on the road. Collecting them is a little like reading a novel one chapter at a time — except each chapter fits on your wall or popped in the post for a stamp to someone you love.
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We spent a long time on this. Every Central & Gus illustration is hand-drawn in pencil — and so we are eternally inspired by the classic #2, enrobed in that particular shade of yellow. For that, we call it Ticonderoga Harvest. Studies on colour and emotion find that people associate this shade with joy — which felt exactly right. It also nods, quietly, to our farm roots, everything that grows out of the land, and also to a less tangible but just as important creative harvest. The envelope is not an afterthought. It is part of the story.
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They are extraordinary gifts — and we say that not as a boast but as something we hear constantly from our retail partners and customers. A Central & Gus card is not a card you send and forget. It is a card the recipient reads, re-reads, frames, or keeps in a drawer to return to. The story on the back transforms it from a greeting into a small, meaningful object. We have heard from one customer who had special date-day trips with his young daughter, each time choosing one special card for her coveted collection. The goldenrod envelope alone tends to stop people in their tracks. Another, a fiance purchased the entire set for his partner, a reminder of a day they spotted them in a shop and giggled while reading the stories aloud. These are not cards. They are moments, saved.
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Wholeheartedly yes — and the characters seem to know instinctively which age they are speaking to. Children are drawn to the illustrations, the names, the animals. Adults read the stories and find themselves unexpectedly moved. We regularly hear from customers who frame them in nurseries and living rooms alike, who give them to grandparents and grandchildren in the same gesture. The world of Central & Gus does not have an age. It has a sensibility — and that sensibility tends to recognise itself across generations.
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Yes — and we love that you asked. We offer curated collections and themed bundles. Our Open Water & Coastal set, our Woodland & Hedgerow set, our Wetland & Waterway, or our Start Your Collection bundle are all wonderful entry points. And for those that just wantall of themat once, The Whole Gang brings every character home together at a saving. Bundles make particularly wonderful gifts — there is something about receiving a community of characters at once that feels genuinely special.
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We do — and this is at the heart of everything we do. A portion of every gross sale goes directly to animal welfare. The characters you collect are not just whimsical illustrations — they are advocates. Every purchase is a small act of care for the natural world and the creatures in it. We are deeply grateful for every order that makes this possible.